Information and National Orientation Minister, Mohammed Idris, has urged Commissioners of Information in All Progressives Congress (APC)-controlled states to adopt a common communication strategy ahead of the 2027 general elections.
Idris, who also serves as the Coordinating Director for Media and Strategic Communication in the APC’s 2027 Presidential Campaign Council, made the appeal on Thursday in Abuja during a meeting with state information commissioners.
He said the meeting was organised to establish a coordinated communication framework through which federal and state officials could consistently explain President Bola Tinubu’s administration’s policies, programmes and achievements.
The minister expressed concern that some government spokespersons often make statements that contradict their administrations’ positions and objectives.
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He stressed that effective government communication should go beyond television appearances and media interviews, insisting that spokespersons must understand the policies they are expected to defend.
Idris disclosed that another meeting would be held within three weeks to strengthen cooperation among information managers.
He added that APC state party secretaries and spokespersons would also participate in subsequent engagements to ensure that government and party communication structures work towards common goals.
According to him, the Federal Government’s Renewed Hope Agenda and ongoing reforms must be properly explained to Nigerians, including the reasons behind government decisions and the challenges they are intended to address.
He said the reforms were designed to strengthen the economy, create opportunities, improve infrastructure and promote sustainable development.
The minister also identified declining public confidence in government officials as a major concern, warning that negative perceptions could weaken trust in democratic institutions.
He therefore encouraged commissioners to provide accurate, transparent and responsible information to help rebuild public confidence.
Idris further called for increased use of traditional and digital communication platforms, including radio, television, newspapers and social media.
He noted that technological developments, particularly artificial intelligence, had changed how people access and consume information.
However, he emphasised that government communication should also involve listening to citizens, understanding their concerns and using public feedback to improve engagement.
The minister said stronger cooperation between federal and state information managers would ensure Nigerians receive consistent and credible information about government activities.
He revealed that about 21 commissioners attended the meeting, describing their participation as encouraging, while promising to contact governors whose representatives were absent.
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