Nigerian Afrobeats star Divine Ikubor, popularly known as Rema, has explained that he deliberately keeps his wealth and achievements largely private to avoid putting unnecessary pressure on young people who look up to him.
The 26-year-old singer made this known during an interview with Jam FM, where he spoke about the influence his success and lifestyle could have on young people aspiring to achieve similar heights.
Rema said he recognises that many young people admire him and may feel pressured to match his accomplishments when they see him displaying his wealth on social media.
According to him, he would rather keep his lifestyle simple than contribute to feelings of inadequacy among those who are still working towards their dreams.
“A lot of young people look up to me, whether they are my fans or not. I have something they want or dream of, so I do my best not to make anyone feel bad about themselves or feel pressured,” he said.
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The singer noted that people often rush their personal journeys because they compare themselves with others of the same age who appear to be more successful.
He added that although some people have advised him not to worry about how others perceive his lifestyle, he remains concerned that flaunting his wealth could negatively affect vulnerable young people.
Rema also drew attention to the pressure children face from parents who compare them with others or push them towards career paths they do not necessarily desire.
“Everybody has their time, but some people just want to rush it because they see their fellow young person doing well,” he said.
He further observed that some children are compelled to study courses they have little interest in because their parents want them to secure well-paying jobs.
Explaining his preference for a modest lifestyle, the singer said he enjoys streetwear and does not frequently wear designer outfits, although he occasionally displays expensive jewellery and watches.
“So, I don’t want anybody to rush their time or pressure themselves because of me. I just like to keep it simple,” he added.
Rema’s comments highlight his concerns about the effects of social comparison and the pressure young people face in a society where success is often measured by wealth, possessions and public recognition.
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