Doris Fisher, the co-founder of global fashion brand GAP and a key figure in modern American retail, has died at the age of 94.
According to a statement from the company, Fisher passed away peacefully surrounded by her family.
The exact date and cause of death were not disclosed.
Fisher, alongside her late husband Donald Fisher, launched the first GAP store in San Francisco in 1969.
What started as a single retail outlet eventually grew into one of the world’s most recognised clothing brands, shaping casual fashion through simple, affordable staples such as jeans, T-shirts, and sweatshirts.
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The couple’s idea was inspired by the “generation gap,” a concept that influenced both the brand’s name and its early marketing focus on younger shoppers.
Over time, GAP became a defining symbol of relaxed American style.
Under the Fishers’ leadership, the company expanded significantly, later developing other major retail brands including Banana Republic and Old Navy.
Today, GAP operates thousands of stores worldwide across multiple markets.
Paying tribute, GAP CEO Richard Dickson described Doris Fisher as a “true original,” highlighting her belief in creativity, self-expression, and inclusion.
He added that much of the company’s culture continues to reflect her influence and vision.
Fisher is survived by her three sons: Robert, William, and John.
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