Ugoccie
Nigerian singer Ugoccie has said fame has not changed her personality, revealing that she still maintains her sense of humour, long-standing friendships and carefree attitude despite her growing profile in the music industry.
“My sense of humour. I still laugh loudly; I have no laugh decorum. I still tease people I’m comfortable with, and I have my old friends. I even have my number of over 19 years,” she said.
Ugoccie acknowledged that fame had changed certain aspects of her life but insisted that it had not altered her identity, even when she was in the public eye.
“Fame has changed certain things around me, but it hasn’t changed the person I am when the cameras are off. Even when the cameras are on, I’m pretty much myself,” she added.
The singer said she began to appreciate the extent of her influence when fans started identifying with her music, personal style and creative identity beyond simply listening to her songs.
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According to her, fans began addressing her with titles from her songs and incorporating her lyrics into everyday conversations, while some women recreated her outfits for photo shoots.
She also cited the emergence of “Ugoccie type beats” on YouTube as evidence that her creative identity was becoming a reference point for other songwriters.
“As funny as it may sound, when I started seeing ‘Ugoccie type beats’ on YouTube being used as a template by songwriters, it made even more sense to me that people were beginning to relate with me through not just my music but also my personality,” she said.
Ugoccie noted that such recognition came with a responsibility to remain deliberate about the image she projected and the messages she communicated to her audience.
“For me, that comes with a responsibility because when people buy into who you are, you have to be intentional about what you put into the world,” she added.
Speaking about her songwriting process, the singer said she often drew inspiration from everyday experiences, finding humour and beauty in ordinary situations and transforming them into music.
She also said writing songs that celebrate women came naturally to her, particularly when expressing confidence, self-acceptance and the freedom to tell one’s story without seeking approval.
“I observe life and find humour and beauty in everyday experiences, so it’s easy for me to turn those moments into music. I also find it easy to write from a place of confidence. You know that feeling of knowing who you are, celebrating yourself and telling your story without apology,” she said.
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