Actress and movie producer Ruth Kadiri has called on her colleagues in the movie industry to resist the pressure from producers who demand unattainable expectations.
In a post shared on her Instagram page, Kadiri criticised producers who judge success by one million views within a day, stating that such demands are a sign of failure on the producer’s part.
She highlighted the importance of storytelling, direction, and editing in creating quality productions, emphasising that an actor’s presence alone cannot guarantee a film’s success.
Kadiri further clarified that one million YouTube views is not a definitive benchmark for success, urging her colleagues to maintain their confidence and not let producers’ unrealistic standards diminish their joy or self-worth.
“Dear Nollywood actors!!! Take the pressure off your shoulder!! Any producer who requires one million views from you in one day has failed! A good production requires more than your face!
“One million views is not a standard of success or failure. So much y’all don’t know about YouTube. Don’t let their ignorance rob you of your joy!
“The ones who never invest in anyone are the ones with the most nonsense to say about others!”, she wrote.