Media personality and entrepreneur, Toke Makinwa, has opened up about her struggles in entrepreneurship, revealing that her attempts to establish businesses in the handbag and makeup industries were unsuccessful.
Makinwa made the revelation during an episode of Master of Craft, a YouTube storytelling series produced by Pawnshop by Bluradish.
According to her, her first attempt at building a handbag business failed, while her subsequent venture into the makeup industry also did not yield the expected results.
Reflecting on the experiences, the broadcaster said the setbacks taught her valuable lessons about taking calculated risks, accepting mistakes and making better business decisions.
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She described entrepreneurship as a continuous process of learning and failing forward, stressing that business owners must be willing to learn from their mistakes rather than allow temporary setbacks to define their future.
In her words, “I failed. It’s just constantly failing, but failing forward, and being comfortable enough to take those risks that do not actually sink you, but shape your decisions going forward.”
Despite her previous challenges in the makeup industry, Makinwa disclosed that she was making plans to revive her makeup brand.
She also encouraged entrepreneurs not to allow their present circumstances to determine their future, urging them to remain connected to their purpose and learn continuously.
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