Lagos is set to witness another defining Detty December moment as the GOAT (Greatest of All Time) Experience Concert takes centre stage on December 28, headlined by global Afrobeats superstar Wizkid.
The highly anticipated event is part of Pepsi’s #BabaForTheStreetz December 2025 campaign, a celebration of music, culture, and the high-energy experiences that shape Nigeria’s festive season.
Over the years, Pepsi has remained a major driving force behind Nigeria’s entertainment and pop culture ecosystem, consistently powering some of the country’s most iconic concerts, festivals, and cultural moments.
The brand’s deep connection to the streets has made it synonymous with the sounds and experiences that move the culture.
Wizkid’s return to Lagos for the GOAT Experience is expected to be one of the standout moments of the season, bringing together fans, music lovers, and culture enthusiasts for a night that reflects the global influence and scale of Nigerian music.
In a December already packed with headline events, the GOAT concert stands out as a landmark — not only for its star-studded headline act, but for what it represents: a brand deeply embedded in culture and committed to amplifying the voices, sounds, and energy of the streets.
As Lagos counts down to December 28, one thing is clear — when it comes to unforgettable entertainment experiences, Pepsi remains the true Baba for the Streetz.