Veteran Nollywood actress Omotola Jalade-Ekeinde has spoken out against what she describes as growing pressure on actors to engage in social media trends as a condition for promoting their films.
In a firm statement, Omotola said she believes storytelling and quality performances, not viral dances or online gimmicks, should be the core tools for selling a movie.
She stressed that while social media can be useful for promotion, it should not be forced on actors who are uncomfortable with such methods.
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The actress noted that the film industry must respect individual boundaries and allow creatives to promote their work in ways that align with their values and personalities.
According to her, compelling stories, strong scripts, and professional marketing strategies remain more sustainable than chasing short-lived online trends.
Omotola’s comments have sparked conversations online, with many fans and industry colleagues praising her stance and calling for a balance between digital promotion and artistic integrity in Nollywood.