Nollywood actress and filmmaker, Funke Akindele, has recounted how a social media influencer ignored and turned down her offer to create paid promotional content for her 2024 blockbuster movie, Everybody Loves Jenifa.
Akindele disclosed this during a panel session at the Creative Africa Nexus Weekend (CANEX WKND), where she shared her experience reaching out to the unnamed influencer to discuss a promotional partnership.
According to the filmmaker, she initially hesitated to contact the influencer but eventually sent a message proposing a collaboration. However, after waiting for almost a week, she received a response stating that the influencer’s management was not interested in the deal.
Akindele said she even offered to pay for the promotional content, but the influencer subsequently ignored her.
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She further revealed that months later, she came across claims that she had blocked someone over the disagreement, although she did not identify the influencer involved.
Despite the experience, the award-winning filmmaker maintained that the rejection did not discourage her or affect her promotional efforts.
She explained that she chose to accept the situation, move on and continue working, leaving the matter in God’s hands.
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